Thank you for joining Anne and I for another Blogging Basics! Today we’re discussing social media scheduling.
Working a full-time job and juggling a blog and social media can be overwhelming. I’m still learning by trial and error here. I don’t use social media scheduling for everything. I will probably never schedule an Instagram picture. I like to keep things light and real and sometimes that means me ‘gramming a picture of my booze three days in a row (that actually just happened). I do not juggle multiple user accounts because I struggle to stay on top of what I have now. I know many of you maintain blog and personal Twitter and Instagram accounts, but that makes my head spin!
Taking on sponsors made me realize how useful and necessary social media scheduling can be. Because I try to promote each new post from my sponsors, I do a lot of scheduling from my phone during breaks at work. I also try to schedule archive posts for my On the Rocks and Old Fashioned sponsors, but it’s impossible to dig through their blog and schedule posts from my phone. Using mobile-friendly tools such as Hootsuite have helped me stay on track. Here are my current favorite tools:
Below is the desktop interface:
And the mobile interface:
Select your social media account.
Compose your message.
And schedule your post!
You can also add and shrink your link and add a picture via the app. I prefer the clean look of the shrunken link and am more likely to click on those tweets!
BoardBooster is scheduling for Pinterest. I’m new to it, but it’s easy to set up. You can select BoardBooster to pull random pins or select certain boards and you can schedule how many pins will publish each day. I use Pinterest for personal and blog purposes, but always struggle remembering to pin from my blog. This helps. You can sign up for a free trial but the cost otherwise if quite fair: $5 a month for 500 pins (and increases from there). For my free trial, I chose three boards: my Beauty A-Z posts, my blog board, and the board used for my sponsors. I’ll report back once I learn more!
This is a WordPress plugin that I unfortunately did not properly utilize during the free trial. I signed up for it again this week and may do a more detailed post on it in the future. With CoSchedule, you write your post, connect it with your social media accounts, and schedule posts to promote. You can even select future dates to promote the post! Setting it up once can save you lots of time in the future.
Do you schedule your social media posts? What are your favorite tools?
Make sure to check out Anne’s tips!