Social media is such an important part of blogging. If you want your blog to get noticed, you have to put yourself out there. How would anyone find your space if you didn’t promote it? I admit I feel gross promoting my own posts sometimes, but, it has helped me meet some fantastic people. And one of my favorite forms of reaching out is through Twitter.
I have only one Twitter account; I can’t fathom the thought of running two. Who has the time? I tweet and promote my posts, promote the posts of my sponsors and friends, post thoughts on politics, and try to keep things funny and light. It’s the one social media outlet I feel I can most be myself and I think that’s why I appreciate it so much.
With that being said, here’s how I utilize Twitter for my blog:
Fill out your Twitter profile: add your blog link, create a bio section, and have a profile picture. Twitter is one of my favorite ways to communicate with and get to know other bloggers, and I will always click over to their bio section for some background. And, to be frank, I never trust being followed by an egg.
Promote your posts: I typically promote a post 3-4 times the day it’s published. I try to follow a M/W/F writing schedule, so on days I don’t post new material, I might share an archive post or discuss an upcoming project. Being active is key.
Draw attention: this isn’t easy for me, but you need an engaging headline to pull people in. I follow lots of bloggers but can’t read every post- how do you get my attention? I love when headlines ask a question or pull a quote from a post. Those two simple moves always pique my interest.
Use a scheduling tool: it’s much easier to stay on track with promotion if you can schedule your tweets. I work full-time and often get sucked into the meeting abyss. If I don’t schedule tweets in the morning, it might not get done. I prefer Hootsuite, but there are other options out there!
Post short links: short links are much less cluttered and I’m more likely to click on them than full links. I love Hootsuite’s link-shortening tool.
Use hashtags: I fail at this, but it does draw more attention to your posts! A simple search of popular hashtags will put you in the right direction.
Engage: the best way to make Twitter work for you is to engage with others. You can’t just dump a post and forget it- thank users who share it, share posts from other bloggers, and respond to tweets. It doesn’t run itself. Put yourself out there. Start a discussion. Post a funny pic or two. Be yourself.
Participate in chats: I’ve never done this, honestly, but it’s on my to-do list! A chat is a scheduled, organized conversation (using a hashtag, of course!) that provides tips and resources for bloggers. From what I’ve heard, they’re a great way to gain exposure and build relationships while learning valuable tools for your blog. I’ve added the following to my calendar:
#blogchat (Sundays at 9:00 pm EST (I think.))
#BlogTrends (Mondays at 9:00 pm EST)
#passionchat (not sure on time, but their next chat is February 1- thanks, Jasmine!)
#PinChat (Wednesdays at 9:00 pm EST that discusses using Pinterest)
#SEOChat (Thursdays at 1:00 pm EST- not a logical time for me, but still worth a shot!)
What are your thoughts on using Twitter for your blog? Make sure to check out Anne’s helpful Twitter tips!