I have been an avid blog reader for several years now, and found all of my favorite reads via Pinterest. I am amazed at the traffic it can drive to your blog, but admit it’s still an under-utilized resource for me. I finally think I’m learning how to harness its power. 🙂 Today, Anne and I are discussing using Pinterest for your blog.
Create a profile (and include your blog link).
You want pinners to know who you are and that you have a blog.
Create a board for your blog.
I pin all of my posts to this board.
I also created a board for my series “Beauty A-Z.”
Include a “pinnable” image in your post.
I know. We love to hate it, but, Pinterest is image-driven. Most importantly, you need a “Pin It” button that will hover over your pictures. Alex from Always, Al has a simple tutorial on creating one. This makes it easier for readers to pin directly from your blog!
A few tips:
Add a title to the image, as I did below. This will help users find your pin when they search for certain keywords.
Add a watermark. I don’t often remember to do this, but, you want your blog name out there and don’t want anyone to steal your image!
Don’t forget to save the image with a proper name. I created an image for a beauty post using Canva, and couldn’t change the title. So when Christine pinned from my site, it saved it as “Dinner in Tokyo.” And it had nothing to do with either topic! The pin’s description displays the title of the image (see below).
Anne has a great tutorial on creating and hiding a vertical Pinterest image.
Schedule your pins.
I discussed in my Social Media Scheduling post that I use BoardBooster for scheduling pins. It’s easy to maneuver and allows me to easily push out pins for my sponsors. It’s made my life much easier! It’s perfect for those of us who work full-time but want to maintain a Pinterest presence during the day.
Join group boards.
I created a group board for my sponsors so we can easily share their content. I schedule pins for their posts, but invite them to add both old and new content to the board. It’s a great way to meet new bloggers, learn new things, and find a new audience. Of course, Anne also has a great post on this topic!
I watched a webinar about Pinterest (on Twitter of all places) a couple of months ago and I came away with some the simplest and best advice. I’ve applied what I learned and can’t believe how much it helped:
Before this webinar, I was not a consistent pinner. I’d schedule pins for my sponsors and a couple for my blog, but otherwise neglected the site. One of the suggestions was to repin 25 posts a day. I’ve tried to stick to at least that number, and, in the first month of following that plan, I gained 100 followers.
Pin posts in your niche.
The biggest focus of my blog (most of the time) is beauty, so the majority of my pins are beauty tips. I also repin lots of recipes, blog tips, and home renovation guides. Those seem to be the most popular topics at this time.
Properly name your boards.
I’m not inventive- you pretty much know what you’re going to get when you look at my board titles: Beauty Tips. Spring and Summer Clothing and Accessories. Valentine’s Day. Organization. It might not seem creative, but makes it so much easier for users to find you!
How do you use Pinterest for your blog?