I am a competitive person by nature. My family makes me sign an agreement when we play cards because I can’t stand to lose and I make a big deal about it. #NUTS That carries over into everything in my life: I want to be the best. I wanted to make the best grades, turn in the best projects, win all of the awards. As an adult, that translates to always turning in A+ work at my job, getting to work early every single day, and giving 110% in everything I do. But, in the blog world, I struggle. Perhaps it’s because I’m a small fish in a big pond. Perhaps it’s because I have a full-time job that pays the bills and covers my Sephora addiction and don’t have time (or, honestly, desire) to always put forth the effort often required. There are thousands of new blogs taking off every day, and I find it hard to keep up. It’s discouraging.
I’ve thought a lot recently about taking sponsored opportunities. I don’t mind bloggers who write sponsored posts – you work hard, why not reap the benefits? I’ve had a lot of unexpected expenses lately and we want to move, so a little extra money would be nice! I received a sponsored post inquiry and one of the qualifications was having at least 10,000 followers on Instagram. It made me irrationally angry.
I have to be honest: I think the cards are stacked against those of us who want to grow a following organically. Not always! Some just have IT… Whatever “it” is. And I promise I don’t mean that to be ugly. We all work hard. We try (whether we want to admit it or not). No matter how many perfectly-styled or real-life pictures we share, there’s always someone out there who is going to go a step further. There’s always someone out there with no qualms about hosting 5 loop giveaways a week, and they will get there faster and have more opportunities placed at their feet. What for the rest of us?
I have no problem hosting giveaways on my blog. When I first started and had no idea how to market or build a community, giveaways were my bread and butter. I’ll still host one from time to time. No shame. But I also try to post relatable content and engage and market and respect and appreciate those kind souls who read this space. It has taken me years to reach 1,000 followers on Instagram. Years. And I don’t even want to care. But, in a world where our worth is measured by numbers, no one is interested.
I posed this question on Twitter last week: what are your honest thoughts on LOOP giveaways? Most said that they hated them and stopped following those who posted them. A few said you’d participate. I go back and forth. What bothers me I think is the bloggers who constantly post “How I got 39472348 followers in 3 months” but aren’t transparent: it’s not all (always) hashtag placement and filtered pictures.
Mostly I’m being a brat. My competitiveness wants me to reach these numbers while simultaneously preventing me from participating in loop giveaways and clickbait content. J is a successful entrepreneur and business-minded person who tells me that I think making money from my blog is dirty. I mostly agree. I’d like to make money. But I guess I want to do it the hard way… even if it takes 100 years.
What are your thoughts on this?